Author Archive

Anthony Aprilante Gets WSI Advanced Internet Marketing (AIM) Certification

Anthony Aprilante has been recognized by WSI as an Advanced Internet Marketing (AIM) Consultant for the fifth consecutive year.  WSI, a global leader in Internet marketing, recognizes that becoming an effective learning organization is the foundation for long-term success. More importantly, WSI understands that learning within the organization must keep pace with the rapid changes taking place…

How to Make the Most of Video Marketing

Video marketing is an effective way to reach a wide target audience in a short amount of time. Unlike other marketing methods, video marketing allows you to visually and audibly share a message and give your brand a personality. There are things to remember when making and posting videos, as you don’t want to miss…

New System Update Makes it Harder to Get First-Page Google Rankings

In May, Google rolled out Penguin 2.0, a next-generation web spam algorithm that is designed to penalize websites using black hat SEO tactics and link farming. By penalizing “spammy” websites, there is more opportunity for high-quality websites to be on the first-page search results, right? Well, not exactly. Penguin 2.0 has been one of the…

Should I be Using Reputation Management Services

Negative search results are a marketer’s worst nightmare, and they can greatly affect how an audience thinks of your brand when searching for your company. Reputation management services are believed to be the best solution for making these nasty comments go away. They work by tracking what has been written about your label online and…

WSI World Wins 5 Standard of Excellence Recognitions in the Web Marketing Association’s 2013 WebAwards

WSI Achieves a Total of 40 WMA WebAwards Since 2007 Toronto, Canada, September 19, 2013 – WSI, the world’s largest network of Digital Marketing Consultants, received 5 Standard of Excellence recognitions in the 2013 WebAwards facilitated by the Web Marketing Association (WMA). The annual WMA WebAwards recognize exceptional achievement in the field of web design…

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