Avoid Making These 5 Social Media Mistakes

Social media is constantly changing. If you don’t keep up with the latest trends, you could easily be relying old tactics that may not work as well. Facebook and Google, for example, change their algorithms frequently. Your audience may also change, so you’ll need fresh marketing strategies to appeal to these new groups. That said,…

How Small Businesses are Using Social Media

Clutch released a new survey and infographic about how small businesses are using social media. The survey also looked at how social media habits have changed over the last year. The results are surely intriguing. Consider that, according to the research, only 53% of small business owners actively use social media. Another surprising takeaway: 25%…

What Types of Content Do People Love to Share?

Some content is just too good not to share. And that’s a good thing if you’re the creator of that content. Shareable content is spread across many social networks and linked back to in other pieces of content. It’s also commented on and liked by many people, increasing its visibility. When you’re behind content like…

Double Your Email Open Rates with these Simple Tips

Wouldn’t it be nice if you could double your email open rates? Though more emails are being sent overall, open rates continue to decline. You may have noticed the same with your own recipients. Maybe you’ve tried different approaches to improve your monthly newsletter, or perhaps you’ve taken the steps to grow your email marketing…

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