Which SEO Tactics Should You Be Focusing On?

SEO is constantly changing, so it can be confusing to know how you should be optimizing your site. Do keywords still matter? What ranking signals is Google using? Is longer content better than shorter content? These are just some of the questions that marketers have as they try to navigate today’s best practices for SEO….

5 Tips to Get Your Local SEO on the Right Track

Local search engine optimization is essential for small businesses looking to capture a local audience. By optimizing your website and listing your business on external websites, you can gain more visibility and generate interest in your product or service. Without local SEO, your competitors will get all the attention, and they’ll steal the business from…

Why More is Less with Email Subscribers

You wouldn’t try to stop people from following you on Facebook or Twitter. You wouldn’t encourage people to skip over your ad in the local newspaper or turn their heads when your TV commercial came on. So why in the world would you want to limit the people on your email list? Interestingly, email is…

Snapchat. Is it Where it’s At?

Many people are still unclear on exactly what Snapchat is. And that’s okay. Snapchat isn’t for everyone, and it’s certainly not the next big platform for marketers. But that doesn’t mean that you should completely nix the social app either. The very fact that people are on Snapchat makes it a good marketing opportunity, particularly…

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