Avoid Making These 5 Social Media Mistakes

Social media is constantly changing. If you don’t keep up with the latest trends, you could easily be relying old tactics that may not work as well. Facebook and Google, for example, change their algorithms frequently. Your audience may also change, so you’ll need fresh marketing strategies to appeal to these new groups. That said,…

How Small Businesses are Using Social Media

Clutch released a new survey and infographic about how small businesses are using social media. The survey also looked at how social media habits have changed over the last year. The results are surely intriguing. Consider that, according to the research, only 53% of small business owners actively use social media. Another surprising takeaway: 25%…

Snapchat. Is it Where it’s At?

Many people are still unclear on exactly what Snapchat is. And that’s okay. Snapchat isn’t for everyone, and it’s certainly not the next big platform for marketers. But that doesn’t mean that you should completely nix the social app either. The very fact that people are on Snapchat makes it a good marketing opportunity, particularly…

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