How to Make the Most of Video Marketing
Video marketing is an effective way to reach a wide target audience in a short amount of time. Unlike other marketing methods, video marketing allows you to visually and audibly share a message and give your brand a personality. There are things to remember when making and posting videos, as you don’t want to miss out on a golden opportunity. For instance, creating long, drawn-out videos will be boring for an audience, and you will quickly lose viewers.
Let’s take a look at how to make the most of your video marketing strategy.
Create a Strong Start – You have 15 seconds to grab your viewer’s attention, so create a unique or compelling start to your video. Questions and interesting facts work well.
Focus on the Highlights – If you’re launching a new product, spend no more than 5 minutes (3 minutes or less is ideal!) on the features and highlights of the product. Interested customers can always consult your company or website directly to learn more.
Optimize with Keywords – When creating titles for your videos, be sure to use relevant keywords that will optimize your video in the search results.
Utilize YouTube – YouTube is the largest video sharing site, and free hosting is an excellent benefit. When making videos, be sure to set up a channel for your brand and feature your works.
Follow a Theme – Each video should have a cohesive theme, whether it’s a how-to video or funny video. You should also stay on point and avoid getting sidetracked. Think of what you are trying to sell and how you want your audience to view your brand.
Include a Call-to-Action – It’s important to include your viewers in some way, and the best way to do this is by including a call-to-action. At the end of your video, have a clickable link that will direct viewers to your site or landing page.
Measure Results – It may be easy to see how many views your video receives on YouTube, but you still need to determine how effective your video is at increasing traffic to your site, boosting sales and the like. Determine how you will measure the results using video content analytics.
Show Your Personality – Your videos should show a special side of your company, so don’t be afraid to be funny or intimate. Your customers want to see the personal side of your brand!