Our Digital Solutions Get Results
When you invest in any of WSI’s digital solutions, you’ll have some of the top minds in the industry working on your campaigns to deliver the best possible results. We understand that businesses are different, so we take the time to understand your organization and build campaigns that help you achieve your goals.
WSI is capable of designing and implementing your complete digital marketing strategy, but of course we’ll work with you and determine which tactics are best-suited to help your business accomplish its goals. We’ll make as many modifications to the digital marketing plan until it is perfect for your business.
Our digital solutions focus on four core areas: site, search, social and mobile. Some solutions may fit into more than one group or not entirely into one at all; don’t worry, the categories are just a way to loosely organize the many digital solutions we offer.
A website is an important part of any business’s digital presence because it’s often where potential customers go to get a first impression. Our website solutions cover important tactics such as landing page optimization and content marketing, which businesses can use to entice potential customers into converting. Analytics falls into this group because it’s equally as important to measure a website’s activity and how visitors are acting on landing pages and engaging with content.
Search marketing revolves around attracting customers using search engines to your website by providing the answers or products they’re looking for. WSI’s search solutions include pay-per-click (PPC), display advertising, retargeting and search engine optimization campaigns. Each of these tactics have the ability to drive more traffic to your site, which means more opportunities to make sales (and increase profit!).
Well we all know social media is here to stay: it gets more popular by the day. As the adoption rate continues to grow with each new social platform, savvy businesses are taking advantage of the ability to directly communicate with their customers in a social setting. Our social solutions include social, email and video marketing, which are all methods businesses can use to increase their brand awareness and engage with their target audience to build customer retention.
Mobile is slightly different because some elements from site, search and social are also part of this group (since they can and should occur on mobile as well). But for the purposes of this pillar, mobile is important because of the high number of people accessing the Internet from smartphones and tablets. This means potential customers are now searching and engaging while they’re on the move. Our mobile solutions include mobile marketing and responsive web design, both integral digital solutions for capitalizing on the mobile customer.