Be Wherever Your Customers Go
These days, almost anything can be done while you are on the move. You can bank, trade stocks, order food, watch movies, and of course, communicate in a variety of ways, all from a small smartphone.
But the term ‘mobile’ is about more than just smartphones. People move around a lot, we always have. We walk, ride bikes, drive cars, take public transit, travel on airplanes and even on spaceships. And now that we live in a world of perpetual connectivity, we also want to remain plugged in.
Out Of This World
Canadian astronaut Commander Chris Hadfield is a perfect example. Hadfield became an Internet sensation while in space – it doesn’t get any more mobile than that. He was active on his Twitter account, posted a ton of pictures and videos, communicated via email and stayed updated on the world below via the Internet.
Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. That’s a lot of movement.
A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.