Posts Tagged ‘marketing’

A Closer Look at Mobile Marketing in 2015

By now you’ve probably adjusted your marketing strategy to accommodate the growing number of mobile users, and that’s a good thing. Though the mobile landscape continues to grow, we’re moving in the direction of relying on mobile devices for everything from browsing to educating to making purchases. But exactly how do mobile users stack up…

10 Useful Words to Use in Ad Copy

Not all of us are good with words, but you can’t use this excuse if you’re a copywriter, webmaster or designer. These professionals know that language influences emotion and prompts action. Think of the messages that speak to you. Which words or phrases draw you in? Which sound like more noise? Naturally, there are words…

How Small Businesses are Using Social Media

Clutch released a new survey and infographic about how small businesses are using social media. The survey also looked at how social media habits have changed over the last year. The results are surely intriguing. Consider that, according to the research, only 53% of small business owners actively use social media. Another surprising takeaway: 25%…

Which SEO Tactics Should You Be Focusing On?

SEO is constantly changing, so it can be confusing to know how you should be optimizing your site. Do keywords still matter? What ranking signals is Google using? Is longer content better than shorter content? These are just some of the questions that marketers have as they try to navigate today’s best practices for SEO….

Snapchat. Is it Where it’s At?

Many people are still unclear on exactly what Snapchat is. And that’s okay. Snapchat isn’t for everyone, and it’s certainly not the next big platform for marketers. But that doesn’t mean that you should completely nix the social app either. The very fact that people are on Snapchat makes it a good marketing opportunity, particularly…

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